DBA In New York

For entrepreneurs looking to start a business in New York State, the process of registering as a DBA (Doing Business As) can be confusing and overwhelming. With so many rules and regulations that must be followed, it is important to have all the necessary information when it comes time to register your business. 

This article will provide an overview of what you need to know about registering as a DBA in New York State, including how to choose your name, where to file your paperwork, and the fees associated with registering. With this information, you will be well on your way to starting a successful business in New York State.


What is DBA?


What are the advantages of a DBA?


What are the disadvantages of a DBA?

DBA Formation

What are the steps to starting a DBA?


What is the cost of forming a DBA?


Should you choose DBA after all?


What Is a DBA?

A DBA is an important concept for businesses in New York State. A DBA, also known as a trade name or assumed name, is the name under which a business operates, and it must be registered with the state. When registering a DBA, business owners should choose carefully to ensure their company stands out from competitors and is easily recognizable. 

In New York State, registering for a DBA involves filing paperwork with the Department of State. This paperwork must include the business’s name, the county in which it is located, and a verification from an authorized individual that all information provided is accurate. It is important to note that businesses may not use a name that has already been registered by another company or organization. 

Once approved, businesses can begin using their DBA as a legal trade name for conducting business activities such as entering into contracts and opening bank accounts. Furthermore, any advertising materials should also bear the DBA as it is a valuable tool for raising brand awareness and establishing customer recognition.


What Are The Advantages Of A DBA In New York State?

Your business can benefit from operating under a DBA in New York State. Here are some advantages you can expect:

Increased brand recognition and flexibility

With a DBA, you have the freedom to choose a name that resonates with your target audience. A unique and memorable name can help your business stand out in a crowded marketplace, attracting more customers and building brand recognition.

Ability to operate multiple businesses under different names

If you plan to expand your entrepreneurial endeavors and venture into multiple businesses, a DBA allows you to do so. You can register separate DBAs for each business, creating distinct identities for your various ventures.

Simplified banking and financial transactions

Having a DBA makes it easier to open a business bank account. You can conduct financial transactions under your chosen business name, streamlining accounting processes and separating personal and business finances.

Access to New York’s vibrant market

New York State boasts a robust economy and a diverse customer base. Operating under a DBA allows you to tap into this thriving market, reaching potential customers who are attracted to your unique business name and offerings.

Opportunity for localized branding

New York State encompasses various regions, each with its own distinct characteristics and demographics. By choosing a DBA that reflects the local flavor and resonates with the specific region you operate in, you can create a stronger connection with your target audience and establish a localized brand presence.

Flexibility for creative industries

If you’re involved in creative industries like art, fashion, or media, a DBA provides the freedom to showcase your unique artistic expression. It allows you to choose a name that captures the essence of your creative work, helping you build a distinct brand identity that resonates with your artistic vision.


What Are The Disadvantages Of A DBA In New York State?

In spite of the advantages of a DBA in New York State, it is important to be aware of the potential disadvantages as well. Here’s what you need to know:

Compliance with New York State regulations

New York State has its own set of regulations and requirements for DBAs. As a business owner, it’s essential to familiarize yourself with these rules to ensure compliance. This may include submitting annual statements and renewals, keeping accurate records, and adhering to specific reporting obligations.

Potential administrative complexities

Managing multiple DBAs or changing a DBA name in New York State can involve administrative complexities and additional paperwork. It’s important to be prepared for the associated administrative tasks and ensure timely updates and filings to maintain the legal status of your DBA.

Limited liability protection compared to forming an LLC or corporation

One of the main drawbacks of a DBA is that it doesn’t provide the same level of legal protection as forming a New York limited liability company (LLC) or corporation. As a sole proprietor or partnership operating under a DBA, your personal assets may be at risk in the event of business liabilities or lawsuits.

Potential confusion and legal risks with similar business names

Without thorough research, there is a risk of unintentionally using a business name that’s already in use by another company in New York State. This can lead to confusion among customers and potential legal disputes. It’s crucial to conduct a comprehensive search to ensure your chosen DBA name is unique and not infringing upon existing trademarks.

DBA Formation

How To Get A DBA In New York State

There is no complicated process involved in obtaining a New York State DBA. Keeping these steps in mind will guide you:

Choose a unique and available business name

Select a name for your DBA that is distinctive, memorable, and not already in use by another business in New York State. Conduct a thorough search using the New York State Division of Corporations’ online database to ensure the name’s availability.

File a DBA form

Prepare the required DBA form, which is available through the New York State Division of Corporations website. The form typically asks for your legal entity’s information, the desired DBA name, and other pertinent details. Ensure the form is accurately completed and signed.

Submit the DBA form

Submit the completed DBA form, along with the appropriate filing fee, to the New York State Division of Corporations. You can file the form online, by mail, or in person, depending on your preference. Be sure to follow the specific instructions provided by the Division of Corporations for your chosen filing method.

Publish a notice

In New York State, you are required to publish a notice of your DBA in two newspapers designated by the county clerk’s office. The notice must be published once a week for six consecutive weeks. Once published, you will receive an affidavit of publication from each newspaper, which you will need to keep for your records.

Renew your DBA

A DBA registration in New York State is valid for five years. It’s important to keep track of the expiration date and renew your DBA registration before it lapses. The renewal process typically involves submitting a renewal form and paying the required fee.

Throughout the process, it’s essential to stay organized and maintain accurate records of all the documents and filings related to your DBA. This will help ensure compliance with New York State regulations and facilitate any future updates or changes to your DBA.


How Much Is A DBA In New York State?

DBAs in New York State cost a lot of money, so it’s important to consider the associated costs before filing. Expenses to expect are as follows:

Filing fee

For sole proprietors in New York, the filing fee for a DBA is $100. This fee covers the processing and registration of your DBA with the New York Department of State. It’s important to include the correct filing fee payment along with your application to ensure a smooth registration process.

Certified copies

If you require certified copies of your business certificate for any legal or administrative purposes, each copy will cost an additional $10. Certified copies serve as official proof of your registered DBA and can be helpful when dealing with banks, government agencies, or other entities that require verification.

Certificate of Assumed Name filing fee

In addition to the DBA filing fee, there is a separate $25 filing fee for obtaining a Certificate of Assumed Name in New York. This certificate is necessary for officially registering your DBA and serves as legal documentation of your business name.

By understanding the costs involved in filing a DBA in New York, you can plan your budget accordingly and ensure that you have the necessary funds to cover the required fees. Taking these financial considerations into account will help you navigate the DBA filing process with ease.


A DBA is an integral part of doing business in New York State. It helps businesses protect their names and brand identities, as well as expanding marketing opportunities for the company. A DBA should be registered with the Secretary of State’s office in order to ensure that the company will benefit from all potential advantages.

By understanding the process, costs, advantages, and potential limitations of a DBA in New York State, you can make informed decisions when establishing their business identities. Consulting with legal professionals or business advisors can further ensure compliance with New York State regulations and help navigate any complexities along the way. 

Taking this step is an important part of running a successful business in New York State and can lead to increased profits over time. Don’t wait to register your DBA and get the ball rolling on a successful business future.


Frequently Asked Questions About A DBA

Here are the most commonly asked questions about forming a DBA:

Yes, having a DBA allows you to open a business bank account under your chosen business name, separate from your personal finances.

If you plan to conduct business under a name other than your legal name, it’s advisable to register a DBA to establish a distinct business identity.

The processing time for DBA registrations can vary, but it typically takes several weeks for the New York Department of State to process and approve the application.

Yes, you can change your DBA name by filing an amendment with the New York Department of State. This process involves submitting the necessary forms and paying any applicable fees.

No, a DBA and a trademark serve different purposes. A DBA is a registration that allows you to conduct business under a different name, while a trademark provides legal protection for your brand identity and intellectual property.

No, each business requires its own separate DBA registration. If you operate multiple businesses, you will need to register a DBA for each one.

While a DBA can provide some level of local name protection, it doesn’t offer the same comprehensive legal protection as a trademark. It’s advisable to consult with a legal professional to explore trademark registration options for stronger name protection.

No, if you are already operating as an LLC or corporation, you don’t need a DBA. The legal entity’s name is used for business purposes, and you can conduct business under that registered name.

Yes, a DBA allows you to conduct business online under your chosen name, provided you comply with applicable laws and regulations related to online commerce.

Yes, it’s possible to pursue a trademark for your DBA name if it meets the requirements for trademark protection. Consulting with a trademark attorney can help you understand the process and determine the viability of trademarking your DBA name.