Pennsylvania DBA

Are you looking to start a business in Pennsylvania? One of the options you have is to apply for a Doing Business As (DBA) registration. To ensure you have the best chance of success, it is important to understand and adhere to all applicable laws and regulations. This comprehensive guide will provide you with the information necessary to properly apply for a DBA in Pennsylvania so that you can get your business up and running as quickly as possible.

We’ll discuss what a DBA entails as well as its advantages and disadvantages. Additionally, we’ll provide instructions on how to successfully register for a DBA in Pennsylvania, covering all the steps you need to take from start to finish. Finally, we will answer some commonly asked questions about DBAs in the state.


What is DBA?


What are the advantages of a DBA?


What are the disadvantages of a DBA?

DBA Formation

What are the steps to starting a DBA?


What is the cost of forming a DBA?


Frequently asked questions


What Is a DBA?

A “Doing Business As” (DBA) is a business name registered with the state or county. It allows you to do business under a different name than your own personal name, or the legal entity of your company. A DBA also can help create brand recognition and provide a more professional image for your business in Pennsylvania.

One of the best uses for a DBA is to keep your personal name separate from the business. This can help protect you from potential liabilities, as well as provide clarity in differentiating between yourself and the company.

For example, you may be a sole proprietor who does business under your own name. If you want to start a new side business, it’s important that the liabilities and assets of each are kept separate. A DBA makes it easier to keep track of both businesses and their respective finances.


What are the Advantages of a DBA in Pennsylvania?

There are several advantages to registering a DBA in Pennsylvania, including:


One of the biggest advantages of registering a DBA in Pennsylvania is the flexibility it provides. A DBA allows you to operate multiple businesses under one name, meaning that you don’t need to register and manage separate legal entities for each business. This can help simplify your bookkeeping and accounting processes, as well as make managing different lines of business more efficient.

Additionally, filing for a DBA also gives you the freedom to change or add new services or products without having to register an entirely new company. This makes it easier for entrepreneurs and small business owners to pivot their businesses in response to changing markets or customer needs.

For instance, if you’re an artist who sells handmade jewelry, a DBA allows you to easily add new products, such as paintings or prints, without having to establish a separate company. This can help you expand your customer base and increase overall revenues.

Moreover, registering a DBA also allows you to easily change the name of your business without the hassle and expense of creating a new legal entity. This is beneficial for entrepreneurs who want to rebrand their businesses, as well as those who need to make changes due to trademark issues or other factors.


A DBA filing is an economical way to register and operate a business. The initial application fee for a DBA is relatively low compared to the cost of incorporating or forming an LLC in Pennsylvania. Additionally, ongoing costs associated with maintaining a DBA are minimal; most DBAs require only periodic filings and registrations depending on the type of business you are operating.

You can also benefit from tax savings with a DBA. In Pennsylvania, income earned through a DBA is taxed at the personal level instead of the corporate or LLC rate. This means you can save money on taxes when filing your returns.

The cost-effectiveness and tax savings associated with a DBA make it an attractive option for entrepreneurs who want to start their own businesses without the hassle of incorporating or forming an LLC.


A DBA is also an ideal way to protect your business identity and personal privacy. When you register a DBA in Pennsylvania, you can separate the business and financial liabilities from yourself as an individual. This will protect your assets in case of any legal action taken against the company, ensuring that creditors cannot seize or target any of your personal property. 

This also provides a layer of privacy, as many customers and clients may not be aware that your business is registered under a different name. This can help protect the identity of the company founders or owners if you wish to keep it anonymous.


What are the Disadvantages of a DBA in Pennsylvania?

Meanwhile, setting up a DBA in Pennsylvania comes with certain drawbacks, such as:

No legal protection

When you apply for a DBA in Pennsylvania, it’s important to understand that your business will not be legally protected from any liability. In other words, if your business is sued or incurs debt, you- as the owner of the DBA – are personally responsible for those liabilities. This could mean losing personal assets such as property or savings which may have taken years to accumulate. 

This might not seem too concerning if you’re running a small, low-risk business. However, if your business operations carry any significant risk or are likely to be sued in the future, it might be wise to consider incorporating instead of simply registering for a DBA. For instance, if you’re in the construction industry, you may be more at risk of a lawsuit than someone running an online store since construction involves more manual labor and the potential for injury.

No brand ownership

Another disadvantage of registering a Pennsylvania DBAs is that you’re not creating an independent business entity. That means you won’t receive the same legal protections and tax advantages associated with forming a corporation or limited liability company (LLC). Doing business as another name does not offer any brand protection for the use of your new name; this means anyone else can legally use it.

To make sure you’re the only one using your business name, you would need to secure trademarks or service marks. For example, if you want to use a logo or design with the DBA name, you would need to register it as a trademark. This can be an additional administrative burden and cost that you’ll have to consider.

DBA Formation

How to Get a DBA in Pennsylvania?

Once you’re sure about setting up a business in Pennsylvania, the next step is to apply for a DBA status. Here are five steps to get you started on the process:

Check the name

The first step to getting a DBA in Pennsylvania is to check the name you want to use for your business. Under the state’s Business Corporation Law, names must be distinguishable from all other existing entities registered with the Department of State. To ensure that your proposed name doesn’t conflict with any others, you can conduct a search on the Department of State website or contact their office directly. 

A great name should be easily memorable and reflect the core message of your business. It should also not include words that are restricted by Pennsylvania, such as “bank,” “attorney,” or “university.” These terms require a special permit from the state because they imply professional qualifications that require a license.

Apply for registration

Once you have a unique and available name, complete the “Fictitious Name Registration” form. You can file this form online through the Department of State’s website or submit it by mail. The application will require details about your business, the chosen DBA name, and the legal entity’s information.

Once your application is received and reviewed, an official notice will be issued that your DBA has been registered with the state. This will often include a DBA certificate that you can use to start doing business.

Publish your application

Depending on the specific county regulations in Pennsylvania, you might be required to publish a notice of your DBA registration in local newspapers. This step is designed to ensure transparency and inform the public about your new trade name. The publication typically includes essential details, such as your DBA name, the legal name of your business entity, and your business address.

To ensure compliance with the publication requirement, it is essential to research the specific rules and guidelines in your county. Some counties may have specific newspapers or publications that must be used for the notice, while others may have particular formats or word limits. Missing the publication deadline or failing to meet the required criteria could result in delays or complications with your DBA registration.

Create a business bank account

To conduct your business transactions effectively and professionally under your DBA name, it’s essential to open a dedicated business bank account. A business bank account will serve as the financial hub for your DBA, keeping your personal and business finances separate. This separation is vital for maintaining clear financial records and ensuring compliance with tax regulations.

Opening a business account will help you maintain clear and accurate financial records. Plus, it also helps with streamlining your tax preparation to easily identify deductible business expenses, ultimately reducing the chances of triggering an IRS audit.

Ensure compliance

Lastly, make sure to keep your business compliant with all relevant local, state, and federal regulations. This includes having the right licenses and permits as well as complying with tax laws, zoning requirements, and employment regulations, among other things. Failure to adhere to these regulations can lead to severe consequences, including fines, legal disputes, or even the forced closure of your business.


How Much Does a DBA Cost in Pennsylvania?

Pennsylvania DBAs cost $70 to register. You’ll need to pay another $70 for each ancillary transaction. Additional expenses may also arise, such as newspaper publication fees if required by your county. Moreover, you may choose to consult a legal professional to ensure a smooth and accurate registration process.


Frequently Asked Questions About A DBA

Here are the most commonly asked questions about forming a DBA:

No, a DBA and a trademark are distinct concepts, each serving a different purpose in the business world. A DBA, or “Doing Business As,” is a registration that allows you to operate your business under a name different from your legal entity’s name. It enables you to create a unique trade name that represents your brand identity without the need to form a new legal entity.

On the other hand, a trademark is a legal protection that provides exclusive rights to a specific brand name, logo, slogan, or design. Trademarks safeguard your brand from unauthorized use by others in the same or similar industries. Registering a trademark with the United States Patent and Trademark Office (USPTO) grants you nationwide protection and the ability to take legal action against any infringement on your brand.

Yes, circumstances may arise where changing your DBA name becomes necessary or beneficial for your business. To do so, you’ll need to follow the appropriate procedure. Begin by filing an amendment with the Pennsylvania Department of State, providing the necessary information, and submitting the required fee. The amendment will include details of your current DBA name, the new DBA name you wish to adopt, and the reason for the change.

If you are operating as a sole proprietor and conducting business under your legal name (i.e., John Smith), you generally do not need to register a DBA. Using your legal name for your business is considered a “doing business under your own name” scenario, and no separate registration is required.

However, if you wish to operate your business under a name different from your legal name (i.e., Smith’s Marketing Solutions), you must register a DBA with the Pennsylvania Department of State. This registration ensures legal compliance and allows you to conduct business under the chosen trade name.

No, a DBA is non-transferable. If the ownership of the business changes or you sell your business to another individual or entity, the new owner must apply for a new DBA registration in their name.

Remember, a DBA is associated with the individual or legal entity that filed for it initially. Therefore, when there is a change in ownership, the new owner must follow the standard DBA registration process and select a trade name that reflects their ownership and business identity. Failing to do so may lead to legal issues or confusion among customers and suppliers.