DBA in Utah

Starting a business in Utah can be an exciting adventure filled with opportunities for success. As an entrepreneur in the state, it’s essential to understand the processes and advantages involved in filing a DBA (Doing Business As). This article aims to provide a clear and concise guide to DBAs in Utah, ensuring that you have the knowledge you need to make informed decisions.

Let’s explore the world of DBAs in Utah and discover how this process can help you establish and grow your business in the state.


What is DBA?


What are the advantages of a DBA?


What are the disadvantages of a DBA?

DBA Formation

What are the steps to starting a DBA?


What is the cost of forming a DBA?


Should you choose DBA after all?


What Is a DBA?

A DBA is a term that refers to a way for businesses to operate under a name that differs from their legal entity name. It establishes an identity for businesses and helps you engage with customers effectively.

When you file a DBA, it means you can operate your business under a name different from your legal entity name. This flexibility in choosing a unique business name is important for branding and marketing purposes. It creates an identity that connects you and effectively communicates your products to customers.

It’s important to note that a DBA is not a separate legal entity itself. Unlike Utah limited liability companies (LLCs) or corporations, a DBA does not provide the same level of legal protection. Businesses can keep the same legal structure while using an alternative name. Because the DBA doesn’t create a separate legal entity, the owner remains personally liable for any liabilities.


What Are The Advantages Of A DBA In Utah?

There are several advantages to filing a DBA in Utah that you can take advantage of:

Flexibility and branding opportunities

With a DBA, you can pick a name that fits your branding and marketing. Choosing a distinctive name will help you stand out from competitors and make a good first impression. As a result, your brand can be creatively expressed and the target audience can connect with your brand.

Additionally, a DBA offers the advantage of flexibility when it comes to changing the business name. Unlike other legal entities such as LLCs or corporations, changing the name of a DBA does not require formal entity restructuring. Having this kind of flexibility lets you adapt to changing market trends or rebranding needs.

In Twisted Sugar’s case, a DBA helped them reposition their brand and establish a strong presence in their niche market.

With a DBA, Twisted Sugar developed a distinct brand personality and became a leader in custom cookies. They built customer loyalty and brand recognition through their eye-catching logo, vibrant packaging, and consistent branding across their physical stores and online platforms.


Filing a DBA is generally more affordable compared to forming a separate legal entity like an LLC or corporation. Establishing and maintaining a DBA involves lower costs, making it an attractive option for entrepreneurs, especially those who are starting with limited financial resources. By choosing a DBA, you can avoid the expenses associated with additional registrations and ongoing compliance costs required for separate legal entities. You can allocate your resources to other important things like business development because of its cost-effectiveness.

Streamlined operations

One of the notable advantages of a DBA is its ability to streamline business operations. You can conduct multiple business activities under one legal entity by utilizing a DBA. This eliminates the need for establishing and managing multiple legal entities, reducing administrative complexities and paperwork. By consolidating various business operations under a single entity, you can achieve operational efficiency and focus your efforts on growth strategies rather than managing multiple entities.


What Are The Disadvantages Of A DBA In Utah?

Filing a DBA in Utah also comes with certain drawbacks or limitations that you should consider. One significant disadvantage is the lack of legal protection offered by a DBA. Unlike separate legal entities such as LLCs or corporations, a DBA does not provide the same level of legal protections. 

This means that you remain personally liable for any legal disputes or financial obligations arising from the business. In the event of lawsuits, debts, or other liabilities, your personal assets could be at risk. It’s essential for you to carefully evaluate the potential personal liability implications associated with operating under a DBA in Utah.

DBA Formation

How To Get A DBA In Utah

To obtain a DBA in Utah, you can follow a step-by-step process. First, you need to register with the Utah Division of Corporations and Commercial Code (DCCC) by submitting the necessary documentation. This includes choosing a unique DBA name and conducting a name search through the DCCC’s database to ensure availability. Once the name is confirmed, you can proceed with the application process by submitting the required forms and paying the associated fees. 

It’s important to comply with any additional local regulations or permits that may be applicable based on the nature of the business. By following these steps and fulfilling the requirements, you can successfully obtain a DBA in Utah and legally operate under your chosen fictitious name.


How Much Is A DBA In Utah?

When filing a DBA in Utah, you will need to pay a filing fee of $22. This fee covers the registration of the DBA and is valid for a period of 3 years. After the initial registration, you have the option to renew your DBA if you wish to continue operating under the same fictitious name. It’s important to note that additional costs, such as publication fees or any required renewals, may apply depending on specific circumstances. 

By considering the filing fee and any associated expenses, you can effectively plan your budget and ensure compliance with the necessary financial obligations when obtaining a DBA in Utah.


A DBA allows businesses to operate under a different name than their legal entity name. While it offers advantages, such as flexibility in branding, cost-effectiveness, and streamlined operations, there are also disadvantages to consider. A DBA lacks the legal protections of separate entities like LLCs or corporations, potentially exposing the business owner to personal liability in legal disputes or financial obligations.

To obtain a DBA in Utah, entrepreneurs need to follow a step-by-step process, including registering with the Utah Division of Corporations and Commercial Code (DCCC) and ensuring their chosen name is available. There are associated costs, such as the $22 filing fee, and possible additional expenses like publication fees and renewals.

It’s crucial for entrepreneurs to carefully evaluate their specific business needs and consult professionals for guidance on whether a DBA is the right choice for them. Understanding the advantages, disadvantages, and associated costs will enable entrepreneurs to make informed decisions about forming a DBA in Utah.

By considering all these factors and seeking expert advice when needed, entrepreneurs can navigate the process of filing a DBA and set their businesses on a path to success in the dynamic landscape of Utah’s business environment.


Frequently Asked Questions About A DBA

Here are the most commonly asked questions about forming a DBA:

The processing time for a DBA registration in Utah typically ranges from 5 to 10 business days. However, this timeframe may vary depending on the workload of the Utah Division of Corporations and Commercial Code (DCCC) and the completeness of the application.

Yes, you can register multiple DBAs for your business in Utah. Each DBA must be registered separately with the Utah DCCC, and you will need to comply with the registration requirements and pay the associated fees for each DBA.

It depends on the county where your business is located. Some counties in Utah have publication requirements, which means you may need to publish a notice of your DBA in a local newspaper for a designated period. It’s important to check with the county clerk’s office or consult legal counsel to determine if publication is required in your specific area.

Yes, you can change your DBA name in Utah. To do so, you will need to follow the process of registering a new DBA and pay the associated fees. It’s essential to ensure that the new DBA name is unique and available for registration before proceeding with the name change.